July19-What-If: GM of Experiences at Trip Advisor

If you were General Manager of the Experiences business for TripAdvisor (https://www.tripadvisor.com/Attractions) for destinations in the United States, what are the metrics you would have on your daily dashboard in order of importance? (Most people give us at least 10, but not more than 20).

Broadly 4 KPIs

In this case (my rule of thumb is not more than 3, a figure I can always mentally track) but since you insist I decided to further expand it to sub categories which gives a better understanding of the health of the attractions experiences platform with the luxury of a dashboard to get detailed insights of depending what we want to optimise it for.

Bookings/Hr [Performance of the Platform: Demand side ]

1. Lead Indicator - New Bookings
2. Lag Indicator - Adjusted Cancellations-Rescheduling/Hr
3. Purge Indicator - Untouched listings of experiences

Review Ratings/Day [Signalling, long term platform value proposition]

1. Lead Indicator - Total Reviews
2. Lag Indicator - Only Negative Reviews
3. Purge Indicator - No ratings on given experiences

Operators/month [B2C marketplace, manage supply side/listings]

1. Lead Indicator - New SignUps (Operators)
2. Lag Indicator - 1k experiences delivered (Operators)
3. Purge Indicator - No bookings

Revenue/day [Financial KPI]

1. Lead Indicator - Booking advances
2. Lag Indicator - Realised Sales
3. Purge Indicator - Outright Cancellations